Nearly 24 million Americans live in food deserts, low-income neighborhoods with no access to affordable, fresh, healthy food. As a result, people who live in these areas often have poor diets that can lead to higher levels of obesity and other diet-related diseases.
Fourth generation grocer Jeff Brown wants to change that. He’s opened seven ShopRite supermarkets in food deserts around Philadelphia. Paul Solman recently profiled Brown’s operation in the latest Making Sen$e Thursday on the NewsHour. Watch the full report below. For a closer look at what makes Brown’s stores successful, read Paul’s extended conversation with the entrepreneur, edited and condensed for clarity below.